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What is a cleaning lead actually worth?
Three honest numbers and the math tells you the maximum you should pay per lead. No platform-specific assumptions baked in.
30%
What % of contacted leads actually book a job?
$80
$ per closed job, excluding overhead
2.5×
1× = one-time. 2.5× = recurring at biweekly for ~5 visits average. Pick honestly.
Max you should pay per lead
$60
Above this price, the lead loses you money. Below it, the lead pays for itself.
Three honest scenarios
- Solo one-time:$15
- Mostly biweekly recurring:$70
- Strong Airbnb host turnover:$126