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What is a cleaning lead actually worth?

Three honest numbers and the math tells you the maximum you should pay per lead. No platform-specific assumptions baked in.

Honest close rate (cold leads)30%What % of contacted leads actually book a job?Gross profit per job (after cleaner pay + supplies)$80$ per closed job, excluding overheadRetention multiplier2.5×1× = one-time. 2.5× = recurring at biweekly for ~5 visits average. Pick honestly.

Max you should pay per lead

$60

Above this price, the lead loses you money. Below it, the lead pays for itself.

Three honest scenarios

Solo one-time:$1525% · $60 · 1×

Mostly biweekly recurring:$7035% · $80 · 2.5×

Strong Airbnb host turnover:$12645% · $70 · 4×

Now you know the most a lead is worth to you.

Apply to buy CleanerFlow leads Read the math article